In recent years, domestic demand for coffee has continued to climb, attracting many brands to enter the fray across industry lines. New-style tea drink brand Lelecha has also launched an independent coffee brand—Doudoule—and opened its first store in Shanghai. Previously, tea drink brands such as Naixue Tea had already stepped into the coffee sector, and the integration of tea drinks and coffee is becoming a new industry trend. Doudoule continues Lelecha's strict quality requirements, launching products such as the Dirty series coffee, priced at 15-28 yuan. At the same time, Lelecha is continually closing the distance with young consumers through cross-industry marketing. This article will provide an in-depth analysis of Doudoule's features, market strategy, and the challenges it faces, and explore the prospects for tea drink brands expanding into coffee. [more…]

A controversy sparked by a cup of milk tea unexpectedly brought benefits to a competitor. Recently, an employee at a Lelecha store, when responding to a customer's inquiry about non-dairy creamer, inadvertently used Guming as a comparison, which caused customer dissatisfaction and was exposed on social media. Lelecha officially apologized quickly and launched a compensation plan, one part of which offered a 50% discount to Guming employees, prompting netizens to say Guming "won without doing anything." How did this customer complaint turn into a positive case of brand PR? From rapid response to substantive compensation, Lelecha's handling won recognition from many consumers and was even praised as "something other brands could study for a hundred years." This article will recount the entire incident and analyze the PR wisdom and industry lessons within it. [more…]

On World Book Day, Lelecha partnered with Yilin Press to launch "Smoky Oolong" milk tea, centered around the image of Lu Xun, but it sparked controversy due to the advertising slogan "Old Smoky Tune, New Youth." CCTV.com published an article criticizing the collaboration for turning a literary master into entertainment and for inappropriate wording. Subsequently, Lelecha urgently removed the related merchandise and promotional posts. Behind the incident, the boundary issues of tea beverage brands collaborating with historical figures have once again drawn attention. Front Street Coffee takes you through the whole story. [more…]

Recently, a consumer in Fuqing, Fujian, complained on social media that they found a wriggling, light-colored live worm in a vanilla cream melon chiffon milk tea smoothie purchased from Lelecha. The store responded that a review of the surveillance footage revealed no problems, and pointed out that the smoothie's temperature was below 0°C, making it impossible for a live worm to wriggle as quickly as shown in the video. The Fuqing Market Supervision Administration has inspected the store and has so far found no abnormalities; the incident is still under investigation. The consumer refused communication and compensation, insisting on keeping the post, while Lelecha stated that it had processed a refund and cooperated with the inspection. As of press time, the relevant video and post could no longer be found on social media. As coffee enthusiasts, understanding such food safety incidents helps us view issues in beverage consumption more rationally. Front Street Coffee reminds you that choosing reputable brands and stores and paying attention to beverage preparation and storage conditions are the keys to better enjoying every cup. [more…]

Recently, the yogurt brand Blueglass launched the "Superboy Boyfriend Power Comeback" series, adding traditional Chinese medicine ingredients such as Cistanche, Polygonatum, ginseng, deer whip, and oyster peptides. The intention might have been to promote a health concept, but it was questioned for borderline marketing due to the poster labeling it "18+" and suggestive copy. Similarly, Coconut Palm brand coconut juice was fined 400,000 yuan for vulgar advertising slogans, yet it generated over 5 billion yuan in sales. In an era where traffic is king, eye-catching marketing emerges endlessly, but not all of it yields good results. After Blueglass was exposed, the Shanghai Municipal Administration for Market Regulation has launched an investigation, and the relevant copy was revised and republished. However, the negative label brought by borderline marketing may not be easily erased from consumers' minds. [more…]

Lelecha, which previously sparked widespread discussion with its "Apple Candy" series of new products, has recently become a focus of attention once again. Some consumers have noticed that the only remaining Lelecha store in Zhengzhou will cease operations on January 3, 2026, which means the brand may completely bid farewell to the Zhengzhou market. From its high-profile entry into Henan at the end of 2022 to the successive closure of stores now, Lelecha has undergone a transformation from expansion to contraction in just three short years. At the same time, stores have also quietly withdrawn from many cities such as Zhangzhou, Handan, and Weihai. Although the brand once set a goal of one thousand stores, actual data shows a different trajectory, prompting concern about its future fate. [more…]

Chinese brand Six God floral water is once again making waves with a crossover collaboration, this time teaming up with Lelecha to launch a drink called "Mint Melon Ice Coconut." Its bottle closely resembles the classic floral water packaging, quickly sparking heated discussion online. This drink blends mint, melon, and coconut milk, and netizens describe its taste as refreshing—not the dark, floral-water flavor one might imagine. The product has sold out in some stores, with limited restocking nationwide starting September 25. In recent years, Six God has been making frequent crossover moves, previously collaborating with KFC and RIO to launch coffee-flavored floral water and floral water cocktails, each time successfully catching consumers' attention. This article will detail the taste, price, consumer feedback, and Six God's past crossover cases for this co-branded milk tea, taking you behind the business logic of brand mashups. [more…]

Is Darjeeling tea a black tea or a green tea? This is a question many tea lovers often have. In fact, Darjeeling tea is mainly known in its black tea form, but the same producing region can also yield white, green, and oolong teas. Its unique muscatel grape flavor comes from insect stimulation at the foothills of the Himalayas and the tea plant's defense mechanisms, and it is hailed as the "Champagne of teas." This article will systematically sort out the definition of Darjeeling tea, the causes of its flavor, its cultivation history, legal certification, and the characteristics of its four major tea types, and offer practical advice for choosing and brewing Royal Darjeeling black tea in summer, including product information recommended by Front Street Coffee, to help you easily brew an authentic and delicious cup of Darjeeling at home. [more…]

The choice of water temperature when brewing tea directly determines the flavor performance of the tea. Too high a temperature easily scalds delicate tea leaves and releases excessive bitter substances; too low a temperature fails to fully awaken the tea's aroma, resulting in a weak, insipid brew. Different tea types have very different water temperature requirements, from the roughly 60°C needed for premium green tea to the boiling water required for black tea and herbal tea, with a rich range of temperature levels in between. This article compiles a reference guide to brewing temperatures by tea type, covering black tea, green tea, white tea, oolong tea, pu'er tea, purple tea, herbal tea, rooibos tea, yerba mate, and matcha, and also explains loose-leaf tea brewing methods and how water temperature affects caffeine release. Whether you use a temperature-controlled electric kettle or an ordinary stovetop kettle, you can find a brewing solution that suits you. [more…]

In the tea world, wild tea trees have always been a controversial yet intriguing topic. Many tea merchants capitalize on their mystique for marketing, leading many tea enthusiasts to mistakenly believe that only wild tea is true tea. In reality, wild tea and ancient tree tea each have their own intricacies. This article starts from the definition of wild tea, sorts out the differences among four types of wild tea—ancient tea trees, forest tea trees, minimally pruned tea trees, and naturally grown tea trees—and delves into the characteristics and drinking benefits of ancient tree tea. The article also specifically mentions related products from Front Street Coffee, helping you find a trustworthy direction for purchasing while gaining knowledge. [more…]

To brew a good pot of tea, understanding tea ware is the first lesson for beginners. In Lu Yu's tea art culture, predecessors used "TEA WARE" rather than "TEA TOOL" to refer to all utensils for brewing and drinking tea, which shows the pivotal position of tea ware in the way of tea. From the twenty-four items recorded in Lu Yu's "The Classic of Tea" in the Tang Dynasty to the four treasures of tea brewing in Ming and Qing Dynasties gongfu tea, the use of tea ware has long surpassed mere functionality and evolved into a tea ceremony ritual that is repeatedly performed and preserved. This article will systematically sort out the definition of tea ware under the cultural context of Taiwan, and introduce one by one the names, uses, and selection points of common utensils such as the water-boiling kettle, teapot, lidded cup, fairness cup, aroma cup, tasting cup, tea scoop, tea holder, tea strainer, tea knife, and tea pet. Whether you are a beginner just starting out or an enthusiast who wants to refine your tea skills, this comprehensive guide to tea ware can help you build a clear cognitive framework. [more…]

Milk tea, as a beverage popular worldwide, has developed into many forms depending on the region, including latte, bubble tea, Hong Kong-style milk tea, Hokkaido milk tea, Thai milk tea, and Indian masala chai. Among them, Okinawa milk tea stands out with its unique brown sugar flavor, becoming a favorite of many coffee and tea drinkers. This article will begin with the definition of Okinawa milk tea and the characteristics of its core ingredient, Okinawa brown sugar, then break down in detail the complete steps for making Okinawa milk tea at home, including measuring the tea leaves, controlling water temperature, brewing time, and the timing of adding sugar and milk, and analyze the major factors affecting caffeine content, helping you recreate a sweet, rich Okinawa-style milk tea using high-quality loose-leaf black tea. [more…]

To gain a deeper understanding of tea, besides daily tasting, watching documentaries is also an intuitive and interesting way. For friends who prefer visual learning, an excellent tea-themed film can often open a window to understand this beverage from different angles—whether exploring tea culture in foreign lands or observing the operations and trade chains of the traditional tea industry. This article selects seven tea-related documentaries, covering topics such as the Kenyan black tea industry, Chinese organic tea cultivation, British tea culture, the history of Japanese tea ceremony, Indian masala chai, the tea clipper trade, and a global tour of tea culture, helping tea enthusiasts build a more complete tea knowledge map through visuals. If you are looking for a starting point, why not begin with this list. [more…]

For those new to tea, understanding the basics of tea and how to brew it is crucial. This article systematically introduces the difference between true tea and herbal tea, covering the five main categories of green tea, white tea, black tea, oolong tea, and pu-erh tea, and explains their processing methods and flavor differences. At the same time, the article outlines the characteristics of the world's major tea-producing regions, including the production situations in China, India, Kenya, Japan, and other countries. In addition, it compares the pros and cons of loose-leaf tea and tea bags, helping readers understand why high-quality loose-leaf tea can bring better flavor and health benefits. Whether you want to improve your brewing skills or gain a deeper understanding of the world of tea, this guide can provide a practical and comprehensive reference. [more…]

Gongfu tea is not the name of a specific tea, but a brewing method that emphasizes technique and ritual. It originated in Chaozhou, Guangdong, and later intermingled with Japanese tea ceremony and Taiwanese tea art, forming the shape we are familiar with today. Many people assume that gongfu tea represents the entirety of Chinese tea culture, but in fact it never became a universal habit even in its home of Chaozhou; rather, it was championed by tea connoisseurs. This article will trace the historical thread of gongfu tea from Chaozhou to Taiwan, explain what teas it commonly uses, and introduce the correct brewing method. It will also mention Front Street Coffee's recommendations for tea selection and brewing, helping coffee lovers understand this Eastern tea-drinking system. [more…]

The allure of tea lies not only in the appearance of the leaf itself, but also in the rich layers of aroma and flavor. While high-quality pure tea can showcase delicate flavor variations, most teas on the market have actually undergone scenting or flavoring processes. Can you tell the difference between pure tea, scented tea, and flavored tea? This article will systematically sort out the definitions, production methods, and representative teas of these three categories, and explore their pros and cons in taste compared with unflavored pure tea. Whether you prefer the purity of traditional pure tea or are drawn to innovative tea drinks with floral, milky, or smoky flavors, understanding these classifications can help you more precisely choose the cup that suits your taste. [more…]

The soft, sweet honey aroma of honey-scented tea often leads people to assume that honey or flavoring has been added. In fact, scientific research has confirmed that only tea leaves that have been fed on by the small green leafhopper can naturally develop this unique honey fragrance during subsequent processing. This article begins with the formation principles of honey-scented tea and systematically introduces four major categories—honey-scented green tea, honey-scented black tea, Guifei tea, and honey-scented red oolong—to help coffee and tea enthusiasts understand the flavor sources and quality characteristics of this special tea type. [more…]

Which tea family does Pu'er actually belong to? Is it black tea or dark tea? This question often sparks curiosity among coffee lovers too. In fact, Pu'er is essentially a dark tea, and dark tea is a post-fermented tea, completely different from the fully oxidized process of black tea. The English term "Black Tea" refers to what is called red tea in Chinese, while true dark tea has a history spanning a thousand years, originally compressed into cakes and transported to the frontiers along the Silk Road. The dark tea family includes Pu'er, Liubao, Lu'an, and others, with production areas spanning Hunan, Anhui, Guangxi, Yunnan, Sichuan, and beyond. Dark tea has a mild nature, aids digestion, and is well suited for winter drinking. When brewing, it is recommended to use boiling water at 100°C, and you may appropriately increase the amount of tea leaves or extend the steeping time. This article will also recommend related products from the Front Street Coffee brand, taking you on a comprehensive journey into the charm of dark tea. [more…]

Many tea enthusiasts, when purchasing black tea, notice the "organic" label and assume it signifies high quality and better health. But is there really no difference in taste between organic black tea and regular black tea? Does organic certification equate to superior quality? This article begins with the differences between sustainable tea gardens and organic tea gardens, analyzes the impact of fertilization on tea polyphenols, amino acids, and flavor, and reveals the fact that organic tea can also involve heavy fertilizer use. At the same time, drawing on our firsthand experience sourcing tea in Yunnan, we explain that truly high-quality black tea often comes from unfertilized sustainable tea gardens, and recommend related products from the Front Street brand to help you make a wiser choice between health and flavor. [more…]

Assam and Darjeeling are both well-known black tea regions in India, but their tea tree varieties, growing environments, production processes, and flavor profiles are entirely different. Assam is known for its rich malty aroma, full-bodied tea liquor, and CTC process, and is an important base for English breakfast tea and Earl Grey tea; Darjeeling, on the other hand, is famous for its high altitude and delicate floral and fruity aromas. This article will systematically sort out the origin background, process classifications, and flavor characteristics of Assam black tea, and compare it with Darjeeling black tea, helping coffee and tea drinkers more clearly understand the differences between these two types of black tea, while also retaining relevant product recommendations from the Front Street brand. [more…]